If a profile does not have the badge below their username but displays it somewhere else on their profile (such as in their bio), it’s not a verified account. Verified badges can only be applied by TikTok and will appear in the same place every time.
Why do we have it?
TikTok’s verified badge is an easy way for notable figures to let users know they’re seeing authentic content, and it helps to build trust among high profile accounts and their followers. For celebrities, non-profits, or official brand pages, this badge builds an important layer of clarity with the TikTok community.
How are verified badges given?
There are a number of factors considered in granting a verified badge, including whether the notable account is authentic, unique, active, and – of course – adheres to our Community Guidelines and Terms of Service.
That said, a verified badge does not imply an endorsement by TikTok. It’s important that users adhere to our guidelines in order to ensure that TikTok remains a safe, fun platform for everyone and verified users are no exception of that.