If you are deciding what game genre to create a game for, or whether there is DEMAND for your game, or what size your audience might be, I did a bit of keyword research to find out some real-life traffic volume. I think this is a very useful thing to do to give you a reality check as to whether your game is actually going to supply a real audience. Of course, you could also invent or wishfully dream about creating your own demand (a new market), but that’s much harder.
Skip to the list below if you don’t want to hear my explanation.
Below are real game genre-related search terms typed into Google, along with their MONTHLY traffic (number of people typing the term into the search box each month). The numbers are very close to the real numbers, I had to approximate slightly to save time. The terms were suggested based on a large list of known genre types that I put together from several places on the web. I probably missed some subtler ones.
Points to keep in mind: a) some of the terms are not really video game related – be discerning e.g. “car games” could possibly apply to car ‘toys’ for kids and not video games (or both mixed together), and “hunger games” is highly irrelevant. b) traffic estimates are for people doing Google organic searches – the audience may skew heavily depending on what actual platform they play a game on, c) some searches are people wanting to buy games, some are just curious discovery queries, or a whole host of other reasons – like ‘buzz’, d) just because this list might show low traffic for your genre of interest doesn’t mean you can’t still nail it if you have other data that’s more relevant, e) keep in mind the scope of the search query – “short tail” terms are much more generic and could encompass many many types of games or even things which are not really ‘just’ video games at all, while “long tail” terms are more specific and usually have less traffic, f) what people type in a search box is based on what they think will get them results based on what their intentions are – you have to be a bit of a mind-reader and think about their intentions – they might be wanting to play, or buy, or research, or just be curious, or find specific information, or get to their favorite forum, or whatever.
Besides game genre selection, if you are doing any kind of keyword optimization for search engines such as Apple or Amazon or whatever, you’d do well to do this kind of research and to use these EXACT terms in your listings/keywords etc to help rank better for what people actually type. Same applies if you have a game website with content. Put the highest ranking most-relevant and not-to-generic terms earliest in your content and/or titles to boost your traffic, but beware of mixing too many topics together in one page etc. Know your audience!
The list is in exact order of specific traffic volume, even if the traffic listed is the same for several terms. The gradual decrease in traffic is fairly linear as you go down, stretching out more into the long-tail as you go.
NB: There will be multiple terms with the same word in them depending on how people phrase their searches, so beware of deciding based on a single search term – look for all terms that might be relevant. Often there will be many variations. The highest-ranking term in your area of interest probably tells you the ‘best case scenario’ for that topic/genre, but I didn’t go really deep into research so there may be other decent-traffic terms to discover.
Code (JavaScript):
- ‘Search Term Monthly Searches
- games 9 million
- nintendo 2.1 million
- gaming pc 1.9 million
- xbox 1.7 million
- car games 1.7 million
- playstation 3 1.6 million
- pc games 1.6 million
- xbox 360 games 1.6 million
- mahjong 1.5 million
- ps4 games 1.5 million
- wii 1.5 million
- math games 1.35 million
- game online 1.3 million
- ps3 games 1.3 million
- racing games 1.25 million
- solitaire 1.25 million
- playstation 1.25 million
- rpg 1.25 million
- new games 1.25 million
- shooting games 1.25 million
- car racing games 1.25 million
- puzzle games 1.1 million
- xbox 360 1.1 million
- zombie games 1.1 million
- fighting games 1.1 million
- action games 1.1 million
- hunger games 1.1 million
- games free 1.1 million
- multiplayer games 1.1 million
- card games 1.1 million
- free games 1 million
- ps3 950,000
- video games 900,000
- board games 850,000
- online games 800,000
- free online games 500,000
- mmorpg 520,000
- games online 400,000
- cool games 300,000
- kids games 285,000
- wii games 275,000
- fun games 250,000
- free games online 250,000
- playstation 2 225,000
- games for kids 200,000
- ps2 games 200,000
- war games 200,000
- ps2 200,000
- xbox console 200,000
- mahjongg 200,000
- rpg games 200,000
- driving games 200,000
- casino games 200,000
- all games 175,000
- nintendo games 175,000
- video game consoles 175,000
- free games for kids 175,000
- 3d games 175,000
- kinect 175,000
- word games 175,000
- educational games 175,000
- adventure games 175,000
- sniper games 175,000
- free solitaire 150,000
- bike games 150,000
- free spider solitaire 150,000
- chess game 150,000
- game stores 150,000
- sports games 150,000
- xbox 360 kinect 150,000
- poker games 150,000
- mahjong games 140,000
- game pc 140,000
- batman games 140,000
- flash games 140,000
- boy games 140,000
- family games 140,000
- play game 140,000
- sony playstation 140,000
- xbox 360 console 140,000
- mmorpg games 140,000
- real time strategy games 140,000
- games for free 140,000
- motorbike games 140,000
- tank games 140,000
- video game console 130,000
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- farm games 130,000
- solitaire games 130,000
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- best games 125,000
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- games com 125,000
- match 3 games 125,000
- bowling games 125,000
- play games 125,000
- the hunger games 125,000
- games car 125,000
- power rangers games 125,000
- game consoles 125,000
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- solitaire card games 125,000
- army games 120,000
- online multiplayer games 120,000
- fishing games 120,000
- solitaire card games free 120,000
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- wrestling games 120,000
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- party games 120,000
- play solitaire 120,000
- survival games 120,000
- shooting game 120,000
- superhero games 120,000
- good games 120,000
- super games 120,000
- top games 120,000
- music games 120,000
- horror games 120,000
- mini games 120,000
- retro games 120,000
- multiplayer games online 120,000
- dating games 120,000
- awesome games 120,000
- space games 120,000
- all free games 120,000
- clicker games 120,000
- fight games 110,000
- java games 110,000
- battle games 110,000
- webgames 110,000
- platform games 110,000
- xbox 360 video games 110,000
- online games multiplayer 110,000
- shooting games free 110,000
- maze game 110,000
- open world games 110,000
- hot games 110,000
- fps games 110,000
- agames 110,000
- puzzle games free 110,000
- playing cards 100,000
- latest games 100,000
- dance games 100,000
- hacked games 100,000
- story games 100,000
- games for boys 100,000
- android games 90,000
- computer games 90,000
- mmo 90,000
- wargaming 90,000
- xbox 360 controller 90,000
- play online games 90,000
- hidden object games 80,000
- solitaire games free 60,000
- play games online 50,000
- best online games 50,000
- free card games 50,000
- car games for kids 50,000
- free online games to play now 40,000
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- online game play 30,000
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- mahjong online 20,000
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- unity games 20,000
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- html5 games 15,000
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- dating sim 15,000
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- best mmorpg games 15,000
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- tri peaks solitaire 15,000
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“Unity Games” with 20,000 searches per month is a ‘thing’ 😀
One way to use this list is to identify an interesting genre with some traffic, go search that term, and see how much competition there is or how well ‘served’ that niche is. Some will be somewhat saturated, others will be poorly served (an opportunity perhaps).
If a term (and any other terms that are similarly on-topic) have very poor traffic <1000 at least, you might want to think twice, but be sure to check if a higher-ranked version of similar relevant term is listed. Be aware of the ‘boundaries’ of your genre and all searches that fit within it.
Once you home in on a genre you might want to do deeper research for all relevant keywords out there that are not on this list. e.g. there are only 9 search terms with ‘2d’ in them, so there are more to find if you want to break it down.
There’s probably 50-100,000 unique search terms our there that are game related, or more.